JAJU Digital Marketing
Shinsegae Int.
Digital Marketing
Creative Direction, Marketing, DA, Campaign, Graphic, photography, Film
In 2020, JAJU moved away from its old image and rebranded it to reflect the needs and tastes of millennials.
To this end, JAJU reorganized their product lineup and changed their brand identity.
We have revamped its overall tone and manner of digital media and social accounts, reflecting that identity.
We developed an active marketing strategy that strengthened visuals through video media with enhanced interaction, active use of GIF, and imaginative pictorials, and delivered brand stories by emphasizing messages about healthy and independent lives.
